Today most mobile applications have emerged with an intention of making life easier for users by providing useful solutions that allow them to effectively tackle their everyday problems. In this context, marketing through social media has not lagged behind and there are several different mobile apps useful in facilitating this process.
If you are an administrator of social media or just want to manage your accounts on Facebook, Twitter, LinkedIn, YouTube and more from a single platform, here are six applications that you can use from the desktop of your PC, via the web or from your smartphone. This ease of access may allow you to increase your followers and make social media marketing campaigns successful.
So, here are six mobile apps that can be a life saver while doing social media marketing:
1. Google Currents
This app is useful for improving marketing activities and finding content, for creating unique and personalized sales and organizing various sources of information on the web. It also identifies the news or publications that are a trend at any given time on specific topics which can be shared across different social networks to generate interest and participation from the audience.
This app is advantageous because of its ability to take care of finding the content to be shared leaving you with enough time to engage in interaction with your customers.
Besides functioning as a content search tool, it also allows the profiles on major social networks like Facebook , Twitter or LinkedIn to connect to each other and enables managing and sharing content in all profiles from a single application.
Thus, it presents a way to quickly check the reactions from the audience towards a publication, thereby allowing users to keep a check on the feelings and reputation that they generated online.
Today it is necessary for brands to have a fresh, dynamic and updated blog for reaching consumers. In this sense, this mobile application allows you to create content that can be posted directly on a specific blog from the app itself, with an option to add almost anything and customizing it to suit the dynamics of each blog. This negates the necessity of sitting in front of your computer for carrying out updates to your social media marketing campaigns.
To schedule your tweets or Facebook updates, you can use Buffer so that your followers can see updates at different times allowing you to reach more contacts. Buffer is free for a certain number of tweets, however if your contacts are in thousands then you can opt for the paid version to add other team members and enjoy unlimited tweets. You can integrate Facebook, LinkedIn and Twitter with this app.
Hoosuite is a platform for managing social media marketing on large websites with high traffic, however with the free version, you can have Facebook, Twitter, LinkedIn, YouTube, Flickr and Tumblr at your disposal while operating from a single panel. If you need statistics to track campaigns, you have the possibility of hiring a Pro plan for $ 5 a month. This would enable you to carry out activities on the new social network Google+ also. It is compatible with Android, BlackBerry and iPhone platforms.
Digsby is popularly known as a multi-protocol chat client like MSN, Yahoo, AIM, ICQ, Google Talk, Jabber, and Facebook Chat but here you can also view and send updates to your Twitter, Facebook, MySpace and LinkedIn accounts. Digsby does not have a panel or functions of Hootsuite but is effective in maintaining social media accounts, emails and daily chats.
There are no two ways about the fact that social media has emerged as one of the largest players in the field of marketing. The traditional rules of marketing viz. activity, participation and interaction apply to social media also. This necessitates the social media marketers to remain active on a number of social media platforms continuously to better engage their potential clients and customers.
With these tools to manage social networking accounts of companies, brands or even individuals, you'll get closer to customers or contacts and be able to send timely updates from one place. This can really be a big boon for all those who target social media as a marketing platform since these apps provide you much ease of access of all those accounts.
Jason Smith is an online consultant for ABWE. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation. In his free time he likes to study about web designing and practice Jiu Jitsu.