Wednesday, December 29, 2010

How Can Twitter Help Your SEO?

Twitter links are nofollow, but that doesn't mean that you can't use Twitter for website promotion. On the one hand, many SEOs say that Twitter isn't a ranking factor. However, Twitter pages directly influence Google's SERPs and thus may be a major force in search engine visibility.Whether or not Twitter directly affects the SERPs, here are Twitter SEO tactics that are worth checking out.

Twitter SEO strategies
When doing your Twitter SEO strategies, remember that all your tweets shouldn't be about your own website and content. This is bad for your website promotion and would turn people off. No one wants to follow a conceited, I'm-so-great prima donna. Besides, if your tweets would be all about your products and services, they would look spammy. Post engaging and useful information, answer and ask questions, tweet interesting facts, and send messages that your followers will find valuable.

Optimize Your Twitter Page
This is another Twitter SEO tactic that'll help increase your followers and improve your poduct reputation. The major search engines all include Twitter account pages on their SERPs. Here are website promotion tips on how to get your profile on the front page of search engine results.

1. Consider a username that's relevant to your niche or your business. Your username can affect your website promotion since its part of your page's URL and title tag.
2. Choose a relevant account name. This will further boost your Twitter website traffic, since the account name is also part of the page title. The account name should be different from the username.
3. Promote your Twitter profile page by building links to it. To boost Twitter website traffic, paste a link to your account on your site's footer or other prominent areas.
4. Since your bio serves as the meta description tag, choose your text wisely and keep website promotion in mind. 

More importantly, Twitter provides benefits that are far different from the advantages of search engine optimization. So, before building your SEO campaign via this social network, make sure to achieve Twitter SEO benefits first.

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