It is widely accepted that WordPress is currently the most popular blogging platform with features and capabilities very few content management system software packages can match. Most internet marketers love WordPress for the SEO value it adds to their e-commerce website although a good part of the population is more inclined to channeling traffic to websites or blogs they built using the CMS software. To keep you followers interested, below are six things you need to emphasize on if you are one of those who believe in the power of WordPress.
1. Always update your blog content
One of the reasons why most people's blogging efforts fail is reluctance to update their posts. It is understandable that some posts might only be valuable for a short period of time but this does not necessarily mean that you should overlook the essence of updating as it would cost you in the long run. For instance, if you have a post whose title is "Must have gadgets for 2013" it would be necessary to update it "Must have gadgets for the year 2014". If you have noted, a web user visiting your blog in the year 2014 would navigate away if the change and other modifications were not made.
2. Protect your website
Malicious software can cripple your blogging efforts and even discourage you from ever posting again. Consider a situation where you blog is banned from major search engines and not to forget the devastating message which warns visitors of malware whenever they land on it. The short term effects of such an attack would be losing your followers after which you would be forced to start all over again with an aim at seeing your blog get back on major search engine rankings. To prevent this from happening invest in an Antivirus software and security plug-ins which protect your site from malware.
3. Update your WordPress website and all your plug-ins
To ensure convenience for its users, WordPress makes regular updates to its software. The reason why installing these updates is necessary is because they fix bugs and other issues which might expose you to malware and malicious hack attempts. Remember, hackers are always looking for challenges and will soon loop holes which might cost you a lot if ignored. Update all your plug-ins regularly as one of your security strategies.
4. Keep abreast with information about new WordPress plug-ins
As a WordPress blogger, it would be difficult to survive without using plug-ins. Most of them are intended to help you keep ahead of your competition by making certain webmaster tasks easier. For instance, a tool like WP polls allows you to get information from your web visitor and displays it in an attractive way which can be used to influence more people into making a certain decision. Most people like Plug-ins because they allow them to improve the look and feel of their website without necessarily reviewing their CSS files.
5. Reply to those who comment on your blog
Replying to those who comment on your blog might not be necessarily a good strategy for SEO but it helps where one wants to improve their conversion rate. Communicating with your followers helps you win their trust and hence makes it easier to convince them into taking a required action. Besides, a follower feels good when a comment they made is replied to; this increases the chances of such a customer revisiting your blog for more information in the future. If you are after making a long emailing list, you could use your replies to manipulate visitors by promising them free informational products like e-books.
6. Take care of your wording
People read blogs because they need views or advice about something. Although it is important to portray yourself as an authority in your niche, your wording should not make you sound as if you are bragging about your expertise in the field. Always use a tone which will make your visitors believe that you intend to help them and all you are doing is sharing valuable information and not selling it.
With these tips, you will soon notice an improvement in your search engine rankings and more important your conversion rate. Emphasize on them and do whatever you can to keep ahead of your competition.
Jason Smith is an online manager for High Concrete Group. He likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.