When thinking about improving a website’s search engine optimization, people so often think about linking out, so that they can build their website’s reputation. However, internal linking is extremely important and is a great way to improve your search engine optimization as well.
Whenever you add new content to your website, whether it’s in the form of a blog post or a new page, it’s important to promote that content within your website, so that people know additions have been made.
Here are five tips, so that you can better your website’s internal linking, and improve your search engine optimization as a result.
Think About Your Keywords
When you start thinking about your keywords, it’s important to use alternate keywords for the anchor text. If you use internal links from webpages that have a higher linking capability, then you can improve the ratings of the new pages, since your webpages are helping each other out. Keep in mind though, the more competitive the keyword, the harder this will be. It’s not impossible though, you just need to spend some more time thinking about your keywords.
Use Your Blog Wisely
If you don’t blog – you should. It can do wonders for your search engine optimization and it is the perfect place to take advantage of internal linking. Since you can really blog about anything you like, it’s the ideal section of your website to include links to your other pages, where appropriate of course. Make sure you use relevant keywords though.
Use a Footer
Do not waste the valuable section at the bottom of your website. Add a footer. Using the footer, you can draw people’s attention to individual pages of your choosing and create links to all of them. The footer is stable along every single page, so if a visitor doesn’t click on it from the homepage, they may click on one of the pages in the footer when they’re finished reading the content on your “About Us” page.
Don’t Let Visitors Get Lost
Navigation is very important for good internal linking. Link your pages so that people can navigate between pages easily. If you write a blog post about one of your products, make sure that you link to that specific product page within your website, so that people can easily find what they’re looking for. If they have a pleasurable experience with your website, you may be able to turn them into a long-term customer.
Stay On Top of Internal Linking
Whatever internal linking methods you employ to improve your website’s search engine optimization, make sure you stay on top of it. Test your website, research your competitors and determine what is and is not working. If something isn’t working, change it… there’s no time to waste when trying to improve your website’s search engine optimization.
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