Combining SEO and Web Design to Create Successful Websites
With the economy in a recession, business trends have moved online. Companies large and small are making the move to survive. What they are finding is competition for front page exposure in the top search engines is stiff. Increasingly , they are seeking out web design and SEO companies that demonstrate the experience and track record of proven success. Due to higher gas prices and increased internet security, shoppers are buying online.
According to the Census Bureau, revenues from online sales have grown by nearly fivefold from $7.4 billion in the third quarter of 2000 to $34.7 billion in the third quarter of 2007. In July 2008 alone, there were almost 12 Billion U.S. searches conducted on the top search engines, according to Search Engine Watch. With decreasing local sales due to the economy, many small business owners are investing in online virtual real estate by creating a website to expand their reach and market.
Internet competition for top page exposure in the large search engines has increased dramatically due to the influx of the number of new websites coming online. Many small companies are going online without a clear niche marketing target and plan of action for online business growth.
A successful web design method that involves a unique blend of combining the design phase closely with the search engine optimization of the web pages is recommended for today's competitive market. The SEO promotion is as important as the design. Working the two together provides the client with a highly targeted and cohesive website. That has proven better than using unrelated web design and SEO companies.
Today's web design techniques have evolved with the internet and the demands for search engine friendly technical web coding. This combination of marketing and web design are a natural reaction to changing market conditions. Top selling websites seek out teams of web designers and SEO specialists who combine their ideas to create a successful and marketable website.
This method has also proven to be a more cost effective approach, especially for start-up and small business. A well designed and coded website with researched and correct SEO optimization combined with a continuing off-page SEO promotion provides the client with a piece of online real estate that increases in value. An investment in your online presence, or virtual real estate, is becoming as valuable as hard real estate, and can be acquired for a whole lot less money. It's just a wise investment.
According to the Census Bureau, revenues from online sales have grown by nearly fivefold from $7.4 billion in the third quarter of 2000 to $34.7 billion in the third quarter of 2007. In July 2008 alone, there were almost 12 Billion U.S. searches conducted on the top search engines, according to Search Engine Watch. With decreasing local sales due to the economy, many small business owners are investing in online virtual real estate by creating a website to expand their reach and market.
Internet competition for top page exposure in the large search engines has increased dramatically due to the influx of the number of new websites coming online. Many small companies are going online without a clear niche marketing target and plan of action for online business growth.
A successful web design method that involves a unique blend of combining the design phase closely with the search engine optimization of the web pages is recommended for today's competitive market. The SEO promotion is as important as the design. Working the two together provides the client with a highly targeted and cohesive website. That has proven better than using unrelated web design and SEO companies.
Today's web design techniques have evolved with the internet and the demands for search engine friendly technical web coding. This combination of marketing and web design are a natural reaction to changing market conditions. Top selling websites seek out teams of web designers and SEO specialists who combine their ideas to create a successful and marketable website.
This method has also proven to be a more cost effective approach, especially for start-up and small business. A well designed and coded website with researched and correct SEO optimization combined with a continuing off-page SEO promotion provides the client with a piece of online real estate that increases in value. An investment in your online presence, or virtual real estate, is becoming as valuable as hard real estate, and can be acquired for a whole lot less money. It's just a wise investment.
Chris Kaminski is the head designer and web developer at Lone Bird Studio Ltd. , an Asheville web design and SEO company in North Carolina. Clients include top companies in North Carolina health insurance, medical, news media, and government. Lone Bird Studio also specializes in creating niche market websites for companies that realize the necessity of e-commerce as the new marketplace. The Asheville, NC web design studio creates virtual internet real estate by combining web design with search engine optimization.
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