Thursday, June 2, 2011

Google Place Optimization – Search Visibility Factor

Google Place optimization is one of the recent most important SEO factor to increase the visibility of a business or company in the web search result. Generally, if you are searching something with a location (city name) related keyword, Google will show the place listing along with the web results.

What can be enlisted in Google Place?

•    Business or company name
•    Brief  business description
•    Business address spotted in Google Map
•    Title with keyword to get SEO value
•    Business category
•    Contact details (Phone, fax, email)
•    Website
•    Images and videos
•    Business related other details in limited space.
•    Latest events announcement for limited time period
•    Tags etc.

In organic search result, generally we get highlighted keywords with two lines description and the relevant URLs. But if you can optimize the Google Place efficiently then the map results will appear along with the web results. And this is only visible (maximum seven top place listing) in the front page of search results. So, visitors can get a clear idea about business locations, directions and brief description before entering the websites of the top results. Local search results have a noticeable amount of traffic diversion to the main site.

How to create Google Place?

From Google account settings, place listing can be created. Initially it requires business name, actual address details and contact number. But the listing will not be visible instantly after the submission. Google will verify the listing contacting the given address and then it can be activated with activation PIN. After getting visibility, place listing can be optimized in SEO view point with above mentioned details and many more.

To improve Google Place listing rank, business listing and local classified submission with proper keywords is very important.